From the moment a hotel has developed multiple sales channels thereby increasing its revenues, managing all these reservations may be the next challenge that arises.
Today’s hyperlinked traveller may use more than one communication channel to contact the hotel, such as Booking.com, telephone, e-mail, Messenger, Whatsapp, etc. Moreover, the hotel has to manage requests from partners and Tour Operators such as Jet2, TUI, etc., and this might easily drive reservations “out of control”.